Brand

Market Leader’s logo consists of two symbols: double-hump Camel and Omega; the colors used are also highly symbolic:

• Ø Double-hump Camel (symbol of the East and a reminder of the story behind the name “Market Leader”) stands for the Silk Road which historically connected East and West and fetched prosperity to all the regions it passed through.
• Ø Omega (symbol of the West) stands for the ultimate end of something; Market Leader – Turkey’s ultimate goal is to contribute to the everlasting endeavors to bring East and West together; this East-West combination will eventually bring about the welfare and prosperity of the peoples in both sides of the world.
• Ø The combination of blue (symbolizing spiritual richness of the East) and orange (symbolizing material richness of the West) denotes the actual status of Turkey as bridge between both sides of the world.